A famous politician once said, “everyone is entitled to his own opinion, but not his own facts.”
This is as true in fundraising as in any other field. But it’s particularly important in our profession as time is at a premium and relationships are central to our success.
In major gifts, we must know where to go, when to go there, and why we are going. Research tells us those things and much, much more.
Today, solid prospect research helps us prioritize our work. It tells us the facts of a person’s life. We learn how they got to be where they are, what they are doing today, and what they are capable of doing tomorrow.
Most importantly, prospect research tells us what’s of the greatest importance to each individual donor is now. We learn not just what’s in the wallet, but what’s in the heart.
At Jerold Panas, Linzy & Partners, we draw on the most experienced researchers and the best available research tools to draw understandable and compelling portraits of the people who make your work possible.
We author profiles. Review files of constituents. Even provide training in how to conduct, assess, and apply research in your office.
Contact us to discuss how research can advance your development effort by helping you to focus on the right opportunities at the right time. Armed with the right information, you will be able to aim higher and raise more for your cause.