- October 22, 2018
- Posted by: The Partners
- Category: Philanthropy Counts
Published May 8, 2013
Gen X and the Millennial Generation
This comes from Katya Andresen. She is a marketing guru for nonprofits.
Her findings come from a study done by the Dorothy A. Johnson Center for Philanthropy. It has to do with high net worth Generation X and millennial individuals.
The study found:
- They want meaningful, hands-on engagement with the causes they care about and support. They hope to develop close relationships with the organizations they give to— whether it’s their time or their money.
- These folks are highly networked with their peers. They learn about causes from trusted friends, and share philanthropic experiences with peer networks.
- They want to revolutionize philanthropy for greater impact, aiming to use new and innovative strategies to make their giving more effective. They even get involved in things that are risky.
- Philanthropy is a part of who they are, not just something they do. They begin developing philanthropic identity from an early age by learning through hands-on experiences— looking to older generations.