Millennial Generation


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Published April 24, 2013

Don’t Overlook the Millennial Generation

The Millennial generation is the age defined by those who were born from 1977 to 1992. In a study described in the Millennial Impact Report, it was found that 75% of the respondents made a financial gift to at least one nonprofit organization in the past year. Three out of five volunteered their time.

When asked about their expected participation this year, 87% said they would likely support at least as many organizations as they did in the prior year. And 41% planned to increase their volunteer time.

This should be a signal to all colleges and universities. Value your alumni in this age group.

But I think it is just as applicable to every organization. Don’t overlook the treasure and talent of the Millennial generation. They want to make a difference in the world.

They want to be connected. You need to reach out to them. Most haven’t had the time yet to amass the same financial wealth of their parents and grandparents. But they’re still driven to helping people and making a change.

By the way, I remind you that Mark Zuckerberg, a Millennial, gave $500 million this year to the Silicon Valley Community Foundation. You likely don’t have a Mark Zuckerberg as one of your constituents. But you do have some who are waiting for you to ask them to become involved.

– Jerry