- October 28, 2019
- Posted by: The Partners
- Category: Philanthropy Counts
Alice: “Would you tell me, please, which way I ought to go from here?”
Cheshire Cat: “That depends a good deal on where you want to get to.”
Alice: “I don’t much care where…”
Cheshire Cat: “Then it doesn’t matter which way you go.”
—Alice in Wonderland
Planning is the magic that makes great dreams come true. Planning motivates, guides, and directs future action.
In today’s world, when something has been done a particular way for two years or so, it is a pretty good sign that it is being done the wrong way.
The organization that doesn’t plan for the future is on a stormy journey. Planning becomes an absolute essential. Without proper planning, an organization is without rudder or direction.
But effective planning is highly complex and a puzzling riddle. There are new markets, different concepts, more aggressive competition. Strategic planning is innovative, exploratory, visionary, impatient of convention.
Planning is the highest responsibility. It means devising strategies for the coming years— not in prescribing yesterday’s tactics for tomorrow. New markets to serve. New objectives to be achieved. The insight to generate new and relevant ideas. The dedication to translate these ideas into desired action. j.p.