Published January 21, 2015

The Founder’s Club

Groton School is one of the “Ivy” independents. They came up with something very special for their sustaining giving program.

It’s a great idea you should consider.

It’s called “The Founder’s Club.” To belong, each donor has to give a minimum of 1% of the annual giving goal. That means, for instance, if your annual objective is $3 million, to be a Founder, you would give $30,000.

An added benefit is that it also means each year that the goal might go up, the member automatically increases the gift. Last time I checked, there has been virtually no attrition.

The name could perhaps have more pizzazz, but it’s working— so who cares. Use the idea. Create your own name. It’s a new twist with a hook. If 1% doesn’t fit your situation, use whatever percentage does.