What Color is Your Donate Button

 

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Published July 10, 2013

What Color is Your Donate Button

 

What color should you use on your website’s donate button? That’s a good question.

It depends, of course, on your website’s design. You can pretty much count on a brighter, higher contrast button boosting donations. It should stand out from the overall color palette and be easier to notice.

If you want to imply urgency, RED gets better and faster attention.

So the answer to color is— it all depends.

Whatever the color, “Donate Now” is probably better and more urgent than just “Donate.”

Sage Nonprofit tells us, also, that bigger donate buttons help convert more donors. That makes sense. You want your button to stand out and be as easy as possible to find. It should end up somewhere in the top navigation so it’s easy to see on every page.

—Jerry



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